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Bio-Chem Fluidics

See how we gave the entire Bio-Chem Fluidics brand a face lift and boosted their online presence in just 6 weeks


Bio-Chem Fluidics is one of the largest manufacturers for chemically-inert pumps and valves for liquid handling in medical and environmental instruments. They provide world class support to OEMs of instruments primarily for Clinical Diagnostics, Analytical Chemistry, and Water Quality. Global customers rely on Bio-Chem to solve fluid control issues with renowned engineering prowess and industry leading fluidic components, including chemically-inert Electric Rotary Valves, Pinch Valves, Isolation Diaphragm Valves, Flow-Selection Valves, and Micro-Pumps.

Why We Did It

The Challenge

While Bio-Chem had a great customer base and vendor relationships, their online presence was severely holding them back. The overall design was antiquated, and the structure of the website made it difficult for users to quickly find the product information they needed. Additionally, there was no way to seamlessly request product configurations on the website, so they received tons of calls and emails every day that could have easily been avoided. Something had to change.

How We Did It

The Solution

Lion Five Studios updated the look and feel for a more modern and sophisticated approach. The new design reflects their forward-thinking ideologies, reinforcing the fact that they are evolving as a company. We restructured their sitemap and organized information in a way that made finding product and relevant specifications a breeze. To reduce wasted time, we also built a custom product configurator to help users submit their orders in a neat fashion.




We started with a very outdated design, and a confusing layout. The sitemap and information architecture was too complex for the average user. On top of that, the site wasn’t mobile compatible, and had really slow load times. It was also difficult for their team to make simple changes on their own.



What we ended up with was a visually appealing, modern design. We reorganized the site with clear, concise information architecture and dive-flow. The site is now responsive and compatible across all devices. And using WordPress meant faster load times and easier access to edit info.


The Results

How Bio-Chem Fluidics benefited from our work

Complete redesign and re-brand of web property

Higher customer satisfaction rate / able to find info quicker

No more wasted time on calls for product configuration

Ability to easily edit & update site without external help

Increased visibility for top selling products

Check out the live Bio-Chem Fluidics site and take our work for a test drive.