Why You Should Hire A Professional Web Agency
If you search Google for “Best investments to make”, and dig through the top 100 articles in the search results, chances are you won’t find websites mentioned once. You’ll see most of what you’d expect – real estate, stocks, bonds, mutual funds, etc. Even though there are markets for buying and selling websites, for one person, it might not make much sense. For a business, however, a website (and digital marketing strategy) is one of the greatest ROIs to date. Let’s talk about why you should make this investment with the right person (or people) as opposed to some of the cheaper options out there.
The elephant in the room
Cost. The price of a new or redesigned website is always one of, if not the most, major concern of any business owner. There’s a ton of misinformation out there, and as someone who might not be the most technically inclined – it can be incredibly overwhelming. Let’s take a quick look at the types of solutions, using rough numbers:
- Do-It-Yourself Tools: $0, do a quick Google search to see why these are a no-no
- Freelancer: $0 – $1,500, the minimum viable product of web design
- Small Web Company: $1,500 – $10,000, a solid solution for the majority of small businesses
- Digital Agency: $10,000 – $100,000+, a top of the line sales and marketing platform for larger brands
Like most things in life, you truly get what you pay for and web design is no exception. When partnering with a digital agency to build your online strategy, you’re making an investment for a number of reasons. Here are 5 reasons why a professional digital marketing agency is your best bet.
A website is your #1 salesperson – take it seriously
It may sound strange, but if you think about it – it’s true. Your website is your #1 sales person because it is available 24/7/365, open internationally, and accessible through mobile phones which means it’s only a click away. Just like you wouldn’t hire a weak salesperson, you don’t want to skimp on a digital marketing investment. The returns are relative.
Bring in new customers through SEO and SEM
Unlike a DIY builder, or most freelancers, hiring a web company or digital agency means you’re not getting just a website – you’re paying for a complete online marketing strategy. That includes search engine optimization, and sometimes search engine marketing, PPC, social media campaigns, email marketing, and more. Having a cool website is great, but if no one can find it – what’s the point?
Dedicated team & project management
Too many times we’ve seen clients worry about price and go with the cheapest option available. Things may be nice at first, but typically freelancers and small companies either go under or fall off the map. This can result in a website that you don’t have access to among other common problems. When you partner with an agency, you’re sure to receive a team dedicated to your success and available at the drop of a hat. You’ll always have someone to call on, and can get answers straight away.
Add a layer of credibility
It’s 2016. If you don’t have a website, you might as well kiss credibility good-bye. A sharp, modern website can work wonders. Businesses that keep up with technology trends are also believed to keep up with the latest innovations in their field. In turn, customers trust your business to bring them the best products and services on the market.
Your success is our success
At the end of the day, your success is our success. A barber giving out bad haircuts around town wouldn’t last long; similarly, we want nothing but the best for you. Hiring a professional web agency means you’ll receive ongoing training, education and support. Your website will always be in top shape, compatible across all devices, and up to date with the latest web standards. We’re here for you and we’re here to stay. It’s a no brainer.
Are you ready to take the plunge?
Don’t put your #1 salesperson in the hands of just anyone. Partner with the best in the business. Let’s talk about how we can redesign your website and create your new online marketing strategy. Contact us to learn more.