5 Signs It’s Time For A Website Facelift
They say a diamond is forever, but unfortunately, the same can’t be said about a website design. Technology is changing at a neck breaking pace and shows no signs of slowing down anytime soon. Redesigning websites aren’t just about the look and feel, though – there are newer problems to be solved. Overhauling a website goes way deeper: the functionality, the presentation, how they load, how they interact, and how they can be updated are all so important.
Your website looks outdated compared to your competitors
If you were the only site in a given industry, you might be able to slide by with a so-so website. Chances are that’s not the case and there’s a bit of competition involved. How does your site rank against your competitors? If you feel like your site is noticeably less powerful than theirs, that might be a reason to update.
Customers are visiting, but not buying
In today’s digital marketing landscape, analytics are paramount. User behavior is one of the best indicators that it may be time to upgrade your website. There are several different metrics you should be keeping an eye on and conversions is one of them. If you have a high bounce rate, users aren’t going past the homepage, or no one is buying anything – that’s saying something.
Your website is difficult to update
Content management systems (CMS) have come a long way over the past few years, so there’s no excuse for not using one to easily manage your website content without technical knowledge. Because you don’t need to know code, a CMS is the best way to effortlessly go about creating, editing, and sharing content.
Your website is more than four years old
If this is the case, you can almost certainly guarantee you need to update your site in the near future. If it’s only been a year or two, you should be in the clear. Anything more than that and some serious updates should have taken place. Four or beyond and you’re in the red zone – something has to change, fast. Think about how fast laptops are changing. Compare a modern day laptop to one older than four years – the difference is huge. Because we take our businesses and websites day by day, it’s hard to notice how incremental nuances have a big effect in the long run. The same goes for your brand and online presence.
Are you ready to reinvent your online image?
Let’s give your website a complete redesign from the ground up. Partner with the best in the business. Let’s talk about how we can redesign your website and create your new online marketing strategy. Contact us to learn more.